Press

Seldon Solutions S.L. builds purpose-driven vertical AI for regulated European commerce. Based in Barcelona. EU-hosted infrastructure. Spanish SME.

At a glance

• Entity. Seldon Solutions S.L., registered in Barcelona, Spain. CIF B26921650. Calle Zamora 45 Local 2, 08005 Barcelona.
• Founder. Michel Rijnbout.
• Products live in commercial production today. Cambialeón (Spanish residential energy switching), VoyaChat (travel insurance distribution), QuiqSim (travel eSIM B2B reseller provisioning). All three on EU-hosted Hetzner infrastructure, all three processing real customer transactions in Spanish-language regulated verticals.
• Product code-complete pending launch. AirFiasco (EU261 flight compensation), 302 tests, launch-ready pending one upstream legal agreement.
• Architectural thesis. Transport-agnostic. The conversation logic, customer journey, data controls, and compliance posture live in a vertical-AI core that does not depend on any single messaging surface.

Position in one sentence

Seldon is not betting against WhatsApp usage. Seldon is betting against WhatsApp dependency.

Scope and caveats

• Seldon’s canonical positioning is WhatsApp-dependency reduction, workflow portability, and sovereignty options. Substrate work belongs to Matrix, Element, OpenDesk, EUDI Wallet, GAIA-X, EuroStack, and adjacent ecosystem builders.
• Spanish public-sector entry is gated by ENS certification under Royal Decree 311/2022 (https://www.boe.es/buscar/act.php?id=BOE-A-2022-7191). ENS-certification is not in hand today; pathway is positioned, not certified.
• Matrix is the first sovereignty-aligned proof anchor Seldon is validating; governance and end-to-end validation items pending end-to-end validation. This is not a production claim.
• EU-headquartered provider posture reduces US-parent jurisdiction exposure; legal qualification remains procurement-specific.

For reference

A more detailed observational positioning paper is published at /sovereignty-paper/ — Seldon’s reading of the European chat-sovereignty landscape, the regulatory window on Meta WhatsApp, the substrate adoption motion in EU public sectors, and where Seldon’s transport-agnostic architecture sits within it. PDF version available from the /sovereignty-paper/ route.

For inquiries

Written correspondence to the Barcelona address above. Spanish-language and English-language engagement both welcome.

For an interview request or analyst conversation, indicate topic, deadline, and publication. Founder availability is limited; we prioritise conversations that engage with the architectural thesis on substance.

Footer / identity

Seldon Solutions S.L. · Barcelona · CIF B26921650 · Founder: Michel Rijnbout.